About this business scheme
The "Marketing Assistance Scheme" aims to empower SC leather artisans by enabling them to market their products through Lidkar Leather Emporia under the Lidkar brand. It helps artisans avoid exploitation by private dealers and provides regular procurement of their products based on demand.
The "Marketing Assistance Scheme" was implemented by Karnataka Leather Industries Development Corporation Ltd, Govt of Karnataka. The scheme aims to empower SC leather artisans by enabling them to market their products through Lidkar Leather Emporia under the Lidkar brand. It helps artisans avoid exploitation by private dealers and provides regular procurement of their products based on demand.
Objective:
Regular procurement of products (once every 1-2 months) based on showroom demand.
Branding and marketing through Lidkar Leather Emporia.
Benefits at a glance
| Scheme name | Marketing Assistance Scheme (MAS) |
|---|---|
| Launched by | Social Welfare Department |
| Benefit type | Cash (money paid to your bank account) |
| Category | Business |
| Level / State | State · Karnataka |
| Official portal | sevasindhu.karnataka.gov.in |
Key facts
| Implementing agency | Karnataka Leather Industries Development Corporation Ltd |
|---|---|
| Scheme for | Individual |
| Application mode | Online |
| Last date | Not given in the official listing |
| DBT (direct bank transfer) | No |
| Family income limit | Up to Rs. 30,000 per year |
Who can apply (quick check)
- 👤All genders
- 🎂Age 18 to 60 years
- 🏷️SC
- 💰Income up to Rs. 30,000
- 💼Artisans, Spinners & Weavers
- 📝Online
Quick check from official data. Full conditions are in the Eligibility section.
What you receive
- Financial assistance of Rs. 50,000/- to Rs. 1,00,000/- worth of procurement from each artisan.
Who qualifies
- The applicant should be leather artisans.
- The applicant should belongs to sub-castes Arundathiyar, Chammadiya, Chamar, Chambar, Chamagar, Madar, Madig, Madiga, Mini Madig, Jambavalu, Haralayya, Machigar, Mochigar, Mochi, muchi, Telugu Mochi, kamaati mocha, Rohidas, Dhor, kakkayya, Kankayya, Samagara, Samagar, Aadhi Anddra, Aadhi Dravida, Aadhi Karnataka among schedule castes.
- The age of the applicant should be 18 years.
- The applicant's annual family income should not exceed Rs. 30,000/- in rural areas and Rs. 25,000/- in urban areas.
- The applicant or their family members must not have received benefits from other schemes, except training programs.
- The applicant's family members should not be employed in government or semi-government organizations.
Papers to keep ready
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Registration walkthrough
Online
Registration Process:
Step-01: Visit the official Seva Sindhu Portal.
Step-02: Choose "New Users Register Here" and fill in your Aadhaar Number and the Captcha code.
Step-03: An OTP will be sent to your Aadhaar-linked mobile number. Enter the OTP to continue.
Step-04: Once your DigiLocker account is created, click "Allow" to proceed.
Step-05:https://sevasindhu.karnataka.gov.in/Sevasindhu/English Fill out your email ID, mobile number, create a password, and enter the captcha, then click "Submit".
Step-06: You will receive OTPs on both your email and mobile number. Enter both OTPs and select "Validate".
Step-07: Once validated, a confirmation message will indicate your registration is successful.
Applying for a Scheme:
Step-01: Go to Seva Sindhu Portal and select "Department & Services".
Step-02: Select department "Social Welfare Department" and click on the scheme "Marketing Assistance Scheme"
Step-03: Click "Apply Online" and enter your registered email ID/mobile number and the OTP.
Step-04: Select the scheme and provide your personal, address, and banking details as required.
Step-05: Once submitted, you will receive an Application ID. You can use this ID to track your application status on the portal.
Submit your application yourself on the official portal; it costs nothing. Treat anyone demanding money to "get you approved" as a scam.
- Guidelines schemes.lidkar.com
tsmpb.in is not affiliated with any government department. Apply only on the official portal and never pay anyone for an application.
The details on this page are from the official listing and have not been rewritten or reviewed by our team yet. Confirm them on the official portal before applying.
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