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Marketing Development Assistance Scheme

MDAS

2026 ✓📈 Business✅ Up to Rs. 3,50,000Launched: 2022🇮🇳 All India

Published: Sep 2026

4 min read

Reviewed by Navin, Editor · First published: 18 Sep 2026

Marketing Development Assistance Scheme
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Written by Navin · Editor, tsmpb.inUpdated: 16 Oct 2026 · How we verify scheme facts

About this business scheme

The Marketing Development Assistance Scheme provides financial support for promoting Indian tourism abroad. Eligible applicants can receive up to Rs. 3,50,000 per tour. Apply online anytime as there is no last date.

The Marketing Development Assistance (MDA) Scheme aims to support the promotion of Indian tourism in international markets. It is run by the Ministry of Tourism, Government of India. The scheme provides financial help to approved tourism service providers for marketing activities abroad.

The scheme is important as it enhances the visibility of India as a tourist destination and encourages foreign tourist arrivals. It helps stakeholders in the tourism sector to effectively promote their services overseas.

Benefits at a glance

Scheme nameMarketing Development Assistance Scheme (MDAS)
Launched byMinistry Of Tourism
DepartmentMinistry of Tourism
Launch year2022
BenefitThe Marketing Development Assistance Scheme provides financial support for promoting Indian tourism abroad.
Benefit typeComposite (cash plus goods or services)
CategoryBusiness
Level / StateCentral · All India
Official portaltourism.gov.in (link at the end of this page)

Key facts

Scheme typeCentrally Sponsored Scheme
Scheme forIndividual
Application modeOnline
Last dateOngoing (no last date notified)
DBT (direct bank transfer)No
Age18 to 60 years

Who can apply (quick check)

  • 👤All genders
  • 🎂Age 18 to 60 years
  • 📝Online

Quick check from official data. Full conditions are in the Eligibility section.

हिंदी में जानकारी

मार्केटिंग विकास सहायता योजना भारतीय पर्यटन को विदेशों में बढ़ावा देने के लिए वित्तीय सहायता प्रदान करती है। पात्र आवेदक प्रति दौरे Rs. 3,50,000 तक प्राप्त कर सकते हैं। ऑनलाइन आवेदन करें, क्योंकि कोई अंतिम तिथि नहीं है।

The Marketing Development Assistance Scheme provides financial support for promoting Indian tourism abroad.

What you receive

The Marketing Development Assistance Scheme provides financial support for promoting Indian tourism abroad.
  • Financial support for study tours and participation in travel shows/exhibitions abroad, up to Rs. 3,50,000 per tour.
  • 90% coverage of economy class airfare for travel between India and other countries.
  • 90% coverage of costs for stall setup and participation fees at overseas travel fairs.
  • Maximum lodging expenses of Rs. 10,000 per night for up to 5 nights.

Financial support is provided after the completion of activities, and applicants must submit claims within 45 days for reimbursement.

Who qualifies

  • Applicants must be between 18 and 60 years old.
  • Must be approved by the Ministry of Tourism or State/UT Tourism Department.
  • Must show a minimum fee of Rs. 1 crore to Rs. 2 crore in the last two years for up to 2 tours.
  • Must show a minimum fee of Rs. 2 crore and above for up to 3 tours in the last two years.

Who is not eligible

  • Applicants not approved by the Ministry of Tourism or State/UT Tourism Departments are not eligible.
  • No financial support for domestic travel.

Papers to keep ready

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Registration walkthrough

  1. Prior Approval:
    1. Obtain prior approval from the Ministry of Tourism before the tour.
    2. Download and fill the application form.
    3. Submit the form with required documents at least 21 days before the tour via email.
  2. Reimbursement Claims:
    1. Download and fill the claim application form after the tour.
    2. Submit the claim with required documents within 45 days of the tour via email.
How to check status and payment

To check application status, contact the Ministry of Tourism via email or phone. Keep your application details ready for reference.

Important dates

Launch / start10 Mar 2022

Real-life examples: are you eligible?

A quick way to gauge your eligibility: find the profile nearest to yours.

Ramesh is a travel agent approved by the Ministry of Tourism. He has a fee of Rs. 1.5 crore in 2019-20. He can apply for 2 tours under the scheme.
Sita runs a classified hotel and has been approved by the Ministry. She can also apply for support for her promotional activities abroad.
Raj is a travel agent but not approved by the Ministry of Tourism. He is not eligible for the scheme.

Every case differs. Confirm your eligibility on the official portal before applying.

Common mistakes: why applications get rejected
  • Not submitting the application 21 days before the tour.
  • Missing required documents when applying for reimbursement.
  • Claiming financial support for the same activity from other sources.
  • Not providing proof of approval from the Ministry or State/UT.
  • Failure to submit claims within 45 days after the tour.

Frequently asked questions

Who can apply for the MDA Scheme?

Only approved tourism service providers and State Governments/UT Administrations can apply.

What types of activities are covered?

Sales tours, travel fairs, online promotions, and digital content creation are covered.

What is the maximum financial support available?

Up to Rs. 3,50,000 per tour for approved activities.

How many tours can I undertake in a year?

Up to 2 tours if your fee is between Rs. 1 crore and Rs. 2 crore, and up to 3 tours if above Rs. 2 crore.

What is the process for obtaining prior approval?

Submit the application and required documents via email at least 21 days before the tour.

How to claim reimbursement?

Submit the claim within 45 days of return with required documents via email.

Can I apply for domestic travel support?

No, the scheme is only for international promotional activities.

Is prior approval a guarantee of support?

No, prior approval does not ensure financial support.

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First draft prepared with editorial AI tools; every fact verified against the official notification and rewritten by our team.

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