About this business scheme
The Marketing Incentive scheme helps handloom agencies get financial support for marketing their products. Eligible agencies can receive up to Rs. 1,00,00,000 or Rs. 15,00,000 based on their category. The official listing gives no last date, so check the official portal for the current status before applying.
The Marketing Incentive scheme aims to boost the marketing of handloom products. It is part of the National Handloom Development Programme managed by the Ministry of Textiles. The scheme provides financial assistance to eligible handloom agencies to enhance their marketing efforts.
This initiative helps weavers get fair payment for their work by promoting their products in the market. It is crucial for increasing the visibility of handloom products both domestically and internationally.
The scheme is designed for self-employed individuals and entrepreneurs involved in handloom activities. It supports their growth by providing a percentage of their average sales as a marketing incentive.
Benefits at a glance
| Scheme name | “Marketing Incentive” under the “Handloom Marketing Assistance” Component of the National Handloom Development Programme (MI-HMA-NHDP) |
|---|---|
| Launched by | Ministry Of Textiles |
| Benefit | The Marketing Incentive scheme helps handloom agencies get financial support for marketing their products. |
| Benefit type | Cash (money paid to your bank account) |
| Category | Business |
| Level / State | Central · All India |
| Official portal | handlooms.nic.in |
Key facts
| Scheme type | Centrally Sponsored Scheme |
|---|---|
| Scheme for | Individual |
| Application mode | Offline |
| Last date | Not given in the official listing |
| DBT (direct bank transfer) | No |
| DBT | No |
| Implemented by | Office of Development Commissioner (Handlooms) |
| Age | 18 to 55 years |
Who can apply (quick check)
- 👤All genders
- 🎂Age 18 to 55 years
- 💼Artisans, Spinners & Weavers
- 📝Offline
Quick check from official data. Full conditions are in the Eligibility section.
What you receive
- Marketing Incentive Rate: 10% on average sales of the last 3 years.
- Maximum for State Level Organizations: Rs. 1,00,00,000.
- Maximum for Primary Level Organizations: Rs. 15,00,000.
The benefit is disbursed through Direct Benefit Transfer. It will be provided for a maximum of 3 years during the scheme period of 5 years, ensuring timely support to eligible organizations.
Who qualifies
- Age between 18 and 55 years.
- Self-employed or an entrepreneur in handloom.
- Involved in handloom activities as an artisan, spinner, or weaver.
- Application must be submitted offline.
Who is not eligible
- Sales between handloom agencies are not eligible.
- Sales to government departments are excluded.
- Sales made under barter system are not considered.
- Agencies that received similar benefits from other Central Government schemes are not preferred.
Papers to keep ready
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These documents help verify your eligibility and sales history.
Registration walkthrough
- Prepare claim documentation including sales bills and turnover details.
- Complete the prescribed application form.
- Submit the application to the concerned State Government.
- The State Government will verify your claims.
- Obtain recommendations from the State Level Project Committee.
- The State Government will prepare a statement and sanction order.
- Identify a suitable nodal agency for fund release.
- The State Government will forward verified claims to the Development Commissioner.
- The Central Government will process claims and release funds.
- The nodal agency will distribute funds to eligible agencies within 7 days.
To check the status of your application, contact the State Government office where you submitted your application. You can also inquire with the nodal agency handling fund distribution.
Real-life examples: are you eligible?
A quick way to gauge your eligibility: find the profile nearest to yours.
Example 1: A handloom cooperative society with an average sales turnover of Rs. 50,00,000 over the last three years is eligible for a marketing incentive of Rs. 5,00,000.
Example 2: A primary handloom weaver group with average sales of Rs. 10,00,000 can receive Rs. 1,00,000 as an incentive.
Example 3: A handloom agency that sells products only to other agencies is not eligible because sales to other agencies are excluded.
- Not providing GST-compliant sales bills, leading to rejection.
- Submitting sales between agencies, which are ineligible.
- Failing to include the final transaction proof.
- Not using the Handloom Mark or India Handloom Brand.
- Missing the necessary State Government recommendation.
- Providing incomplete documentation during the application process.
Frequently asked questions
Who can apply for this scheme?
Eligible applicants include handloom agencies like cooperatives and societies involved in handloom activities.
How is the marketing incentive calculated?
The incentive is calculated at 10% of the average sales of handloom products over the last 3 years.
What is the maximum amount I can receive?
State level organizations can receive up to Rs. 1,00,00,000, while primary level organizations can get Rs. 15,00,000.
How often can I apply for the incentive?
You can receive the incentive for a maximum of 3 years during the scheme's 5-year period.
What documentation do I need?
You need GST-compliant sales bills, yarn purchase bills, and proof of final transactions.
Can I receive benefits from other government schemes?
No, you cannot receive similar incentives from any other Central Government scheme.
What happens if my application is rejected?
Common reasons include incomplete documentation or ineligible sales transactions.
How quickly will I receive the funds?
The nodal agency must release funds within 7 days of receiving them.
Submit your application yourself on the official portal; it costs nothing. Treat anyone demanding money to "get you approved" as a scam.
tsmpb.in is not affiliated with any government department. Apply only on the official portal and never pay anyone for an application.
Drafted with AI tools from the official listing. Every number and date is checked automatically against the official text; confirm the details on the official portal before applying.
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